About

The method is his. The product carries it faithfully.

Moral Intention Analyst exists because a body of applied-ethics work that spent decades helping people think clearly could reach further than one consulting calendar allows — without ever pretending to replace the judgment it is meant to support.

Author & framework authority

Dr. A.C. Ping, PhD

Managing Director, Ethics Advisory Services

Visiting Research Fellow in Philosophy at the University of Adelaide and a Colin Brain Governance Fellow; formerly Adjunct Professor at QUT’s Graduate School of Business. A Fulbright Scholar with more than 25 years in ethics and governance, he has written eight books and advises corporations and governments across four continents.

His doctoral research in applied ethics asked why good people do bad things — and produced a causal-factor model of the behavioural and contextual cues that lead good people to unethical outcomes. That work, and his Moral Intention Theory, now turn to the defining ethical question of this moment: why good AI does bad things.

Dr. Ping is the author of the Moral Intention Analyst and the final authority on its interpretation, refinement, and version approval. MIA carries his method faithfully — it does not extend or override it.

Fulbright ScholarPhD, applied ethics8 books25+ years in ethics & governance

acping.net →Ethics Advisory Services →

Product & engineering

Eric Lovold

Founder

Eric builds the software that carries Dr. Ping's method: the analysis engine, the private workspace, and the enterprise deployment path. He works at the boundary between applied ethics and production systems — the part where a rigorous method has to survive contact with real evidence, real deadlines, and real consequences.

MIA is built so the rigour stays intact and the authority stays with people: every analysis traceable to its source, every conclusion something a human can inspect, challenge, and overrule.

Book a discovery call →

How it works together

One author. One boundary. No drift.

Dr. Ping authors and approves the method; the product implements it without extending it. That separation is deliberate. An ethics instrument that quietly evolved past its author would carry his name without carrying his judgment — and the whole point of MIA is that accountability stays attached to a person.

Explore the methodology →

Start here

See what it does with your own material.

Run a real review free, or tell us about the work your team is carrying.

Start free →Talk to us →